Content Creator

Employment Type: Full Time, Monday to Friday (9:00am – 5:00pm)

About Us

NELO Education is developing an international study platform that helps students find, compare and apply to university courses across selected study destinations. Bringing together AI-supported course discovery, personalised guidance, English test preparation and application support, NELO aims to help students make informed decisions before they apply.

As NELO continues to grow, we are looking for a creative and proactive Content Creator to join our team. This role focuses on planning, producing and editing engaging digital content across multiple platforms to support student engagement, brand visibility and recruitment campaigns. You will work closely with the NELO marketing team to create authentic, useful and engaging content for prospective and current international students.

• Create engaging photo, video and graphic content for social media platforms including Instagram, TikTok, Facebook, LinkedIn and YouTube, including content featuring both themselves and others on camera.

• Film and edit short form and long form content including reels, interviews, promotional videos, event coverage and behind the scenes content.

• Work closely with the marketing team to develop creative content ideas aligned with campaign objectives and student recruitment goals.

• Produce visually appealing graphics, posters, thumbnails and digital assets while maintaining NELO brand consistency.

• Assist in planning monthly content calendars and scheduling content across multiple platforms.

• Stay updated with social media trends, platform updates and viral content styles to keep content fresh and engaging.

• Capture content during student events, open days, graduations, campus activities and marketing campaigns.

• Coordinate with students, staff and internal teams to develop authentic and engaging storytelling content.

• Support content performance analysis by reviewing engagement metrics and identifying opportunities for improvement.

• Maintain organised storage of creative assets, project files and content libraries.

• Manage and support paid social media campaigns including media buying, ad boosting and audience targeting across Meta and other digital platforms.

• Monitor organic reach, engagement and content performance across social media channels and recommend improvements based on analytics and insights.

• Assist in analysing campaign data, ad performance and social media metrics to support marketing strategy and content optimisation.

• Previous experience in content creation, social media management, digital marketing or a similar creative role.

• Strong skills in video editing and graphic design using tools such as Adobe Creative Suite, Canva, CapCut or similar platforms.

• Confident and comfortable presenting and speaking in front of the camera for creative outcomes.

• Ability to shoot high quality content using smartphones and cameras.

• Good understanding of social media platforms, trends and audience engagement.

• Creative mindset with strong visual storytelling abilities.

• Excellent communication and organisational skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Knowledge of photography, videography and social media content strategies is preferred.

• Intermediate understanding of branding, marketing and digital content performance metrics.

• A motivated, creative and professional attitude.

Essential

• Creative and proactive, with a strong interest in digital content, social media and visual storytelling.

• Confident creating content for different social platforms and adapting ideas to suit platform formats, audiences and trends.

• Comfortable appearing on camera and working with students, colleagues and other contributors to create natural and engaging content.

• Strong attention to detail with the ability to maintain consistent branding, tone and quality across digital content.

• Well organised and able to manage multiple content tasks, filming schedules and deadlines in a fast-paced environment.

• Good written and verbal communication skills and the ability to collaborate effectively with marketing and wider internal teams.

• A practical, hands-on approach to filming, editing and content production, with the ability to take ownership of assigned work.

• An understanding of the international student audience and a commitment to producing clear, responsible and useful content.

Desirable

• Experience creating content for education, student recruitment, study abroad or other youth-focused audiences.

• Experience covering live events, interviews, campus activity or student-led content.

• Experience supporting paid social campaigns, audience targeting or social media advertising.

• Knowledge of content performance analytics and the ability to use insights to improve future content.

• Photography, videography, motion graphics or advanced editing skills beyond core social media content production.

• Annual leave (7.2 weeks)

• Workplace pension scheme.

• Company Sick Pay.

• Statutory maternity and paternity pay.

• Employee Assistance Programme (HA Wisdom Wellbeing)

• Virtual GP access (Livi)

• 'Speak Up Service' - confidential support service to report any workplace concerns

• Specialist physical and mental wellbeing support services with 24/7 confidential counselling support (Wisdom)

• Specialist menopause support, including online CBT (Wisdom)

• Financial, legal and medical advice services provided (Wisdom)

• Life & Leadership coaching (Wisdom)

• Financial coaching (MUNNY)

• Discounts and perks, offering savings on shopping, activities and more (Bright Exchange)

• Self development and Self taught trainings

If you are passionate about creating engaging digital content and want to be part of a growing international education platform, we would love to hear from you!